Wednesday, November 20, 2019

Company prospecting: Kingsmen

Kingsmen stock price has tumbles. I shall not bored u with numbers and analysis other bloggers have blogged about. (Fifth person write up is good)

Nerf experince park is touted as one of the grow drivers for the company, and possibly to scale up to expand overseas or locally.

My scuttlebutt online from Google reviews is poor.

https://www.google.com/search?client=ms-android-xiaomi-rev1&sxsrf=ACYBGNS3C0Au2IMzHmuq3PEYEL96qM1uiw%3A1574068728343&ei=-GHSXaa1FOyZ4-EPvMSemAI&q=nerf+action+experience+review&oq=nerf+action&gs_l=mobile-gws-wiz-serp.1.1.0l8.1143.2031..3273...0.1..1.410.1320.2j1j3j0j1......0....1.........0i71j0i67j0i131.qqgQD2fwvVw#fpstate=uep_lurev_0x31da195490a33df3:0xea3d070414c5dafd

I ask my wife to bring my son, niece and nephew to visit the "playground". It is actually just that, with competition of SPARK at suntec which is within walking distance.

There is also bounce, concept or thematic playground.

None of the kids prefer Nerf over the other 2 experince.

I interview my wife and the kids in detailed. I think they make poor business sense. First, the place is small, and hardly crowded. (Granted it is a weekday, but hey, it's the holiday)

Second, out of 4 stations, only one is about shooting experience. There is a high element course, which I thought is common and can be seen anywhere. (U can find it at the zoo, not I am not kidding)

The unique experience of "compete" of shooting , need to be booked in advance and is fully booked when my wife and kids went over. Luckily the guide let them in for a quick game. Otherwise, there is totally no Nerf experince. 

My kids prefer bounce at cinesleisure or spark at suntec. 

My business sense is if nothing is changed for the experince, I have doubts over its survivability, nevermind profitability.

I had wanted to acquire Kingsmen as a possible turnaround play. Now, I passed. 

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