How to research on a company?

Basic valuation metrics trends: (Long term)

1) Revenue, GP, NP, GP and NP margins

2) Segments R, GP, NP and margins

3) Debt level, ROE, ROA, FCF

Quarter to quarter:

1) Inventory turnover

2) Receivables size(relative to revenue) and turnover

 

Business model:

1) Any sustainable moats (Leadership position/ brandname)

2) Key staff turnover and remuneration (Red flags, remuneration increase when profits is falling)

3) Industry your cycle of competence. Understanding the tracking of property prices, calculation of RNAV, etc